The science has been done and the data is clear. Climate change will disrupt everything about how we live, with catastrophic effects; but what the science and the data have failed to do is win over the public mind. There is a disconnect between what we know about climate change from the scientific data and people's perceptions of it will impact their lives - within their lifetime (and their children's lifetimes). The missing piece of the puzzle is story.
We need to reimagine how we tell the story of climate change and how we can use the data we already have to tell the story in vibrant new ways. We need to move beyond just print and video and start experimenting with the medium, the disruption system and the methodology behind these stories. The time to 2º is short and we are not winning the battle for the public mind. We need to start questioning why.
How can we bring the story of climate change to life in different ways both technically and conceptually so people can better understand what all this big data really means? How do we make the big data of climate change local and personal but also take it out of the private conversations and move it into public spaces?